From farm-grown to family-trusted.
We measure twice. Then again.
We don't believe sustainability is a marketing campaign. It's a series of small, expensive decisions made every quarter — about packaging weight, supplier audits, freight routes and waste streams.
Some of those decisions cost us margin. Some make us slower than competitors who use plastic and synthetic flavorings. We're fine with that. The alternative — Nigerian soil that can no longer grow our Licorice or Brassica — costs everyone more.
Every Emiral bottle is a small vote for the future of natural healing in West Africa. We take that seriously.
What we've already done.
Glass-first since 2024
Every Emiral bottle and cap is glass + recyclable paper. We removed all plastic from primary packaging — including the once-plastic shrink bands. Costs us 14% more per unit. Worth every naira.
Nigerian regenerative farms
86% of our Licorice, Brassica Oleracea and Carica Papaya is grown on Nigerian co-op farms practicing rotational planting and cover cropping. We pay a 12% premium so they can stay regenerative.
Carbon-conscious distribution
We route all inter-state shipments via consolidated trucks rather than individual vans, cutting per-bottle CO₂ by 42% since 2022. Local Lagos delivery uses bicycle and electric trike couriers.
Living wage, full team
Every Emiral employee — from co-packer in Oshodi to copywriter in Yaba — earns above the Nigerian living-wage benchmark. Distributors earn margin transparency on every bottle.